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ARCHIVES
October
2007
The IFP
Market: Docs in Progress Alums Share Their Experiences
Tom Dziedzic
Carolyn Projansky and Susan Barocas
July
2007
Appalachian Activism: Catherine Pancake
April
2007
CurrentTV -
Short Films, Long Reach
Dean Hamer and Joe Wilson
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ALUMNI ALMANAC
A new feature to the Docs
in Progress newsletter and website, this column will spotlight Docs in
Progress workshop or Peer Pitch alumni to see how their projects have
developed.
October 2007
The IFP Market: Docs in Progress Alums Share Their Experiences
The IFP Market is one of the
major events for independent documentary filmmakers to get attention
from industry executives while there films are still works in progress.
Held every September in New York, two of our Docs in Progress alumni,
Tom Dziedzic (Redemption Stone: the Life and Times of Tom
Lewis/Screened January 2007) and Carolyn Projansky (The Fast
Lane/Screened May 2005) attended this year’s Market. Dziedzic was there
with a revamped version of
Redemption Stone, one of only six shorts accepted to the
Market. Projansky was there with
Breaking the Rules, a feature length documentary she is
co-producing with another Washington DC-based filmmaker, Susan
Barocas. We asked the filmmakers to tell us more about their
experiences at IFP.
Tom Dziedzic
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Photo:
Tom Dziedzic at the IFP Market with
Lynnette
Gryseels, Fiscal Sponsorship and Grants Manager for
the Film Arts Foundation, the fiscal sponsor for
Redemption Stone.
I submitted to the IFP because
they are committed to nurturing independent films. However,
the IFP Market only takes about 15 to 20% of submissions so I thought I
had a very slim chance to be accepted. I was very pleased when my film
was selected, one of only six shorts that were screened this year at the
Market. It gives you a bit of validation that your work is good.
My project is a 30-minute
documentary short entitled Redemption Stone – The Life and Times of
Tom Lewis. The film is an African-American journey through the eyes
of Tom Lewis, a compelling storyteller of quiet power. Tom brings an
extraordinary spirit to his work with disadvantaged children at a place
he created called The Fishing School.
It was a rush to get ready for the
Market since the selections are announced on July 20 and you have eight
weeks to get everything ready. That includes a trailer, DVDs for the
library
and your screening tape, all of which
must be shipped before
the Market.
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Then you have to get all your print
materials ready to take with you. I created press kits, custom
postcards, special business cards and a poster. I sent out personal
invitations to select Industry reps that were interested in shorts and
who would be attending the Market. I did contact four other filmmakers
who had previously attended the IFP Market and their advice was very
helpful. The IFP Market staff were all great, very helpful and
attentive to any needs, questions or concerns.
The Market experience itself was
exciting, fun and tiring. It was spread out between three downtown New
York City locations only blocks apart. So it was easy to get around by
foot. The screenings, all at the Angelika Film Center, were first class
with good projection and audio. Redemption Stone was screened
twice and the audience was a mix of industry people and other
filmmakers. There were several festival programmers interested in my
short and one film distributor did make a firm offer for educational
distribution. It was also great attending other screenings to see what
your peers where producing. I saw many excellent shorts, features and
works-in-progress.
I made all kinds of contacts
including distributors, cable TV reps, funding organizations, festival
programmers as well as other filmmakers and film related people like
composers, editors, scriptwriters and even entertainment lawyers. The
mix of people was wonderful. IFP was very supportive. I learned a whole
lot about the indie film market and what people are looking for. It got
me thinking about which future projects to develop and which ones to put
on the back burner. And I became friends with other filmmakers whose
work was inspiring.
In terms of the specific
challenges of going to IFP with a short, it was mixed bag. Cable TV
reps were way more interested in features. One cable programmer told me
”we don’t want anything past tense” so historical docs were off the
radar with some reps. Some festival programmers only wanted “short
shorts” so they could program those before a feature. But then other
festival programmers liked longer shorts so they could program two or
three in a block of 60 or 90 minutes.
One especially fun experience: On
Monday night all the filmmakers were invited to the USA premiere of a
new film Honeydripper directed by John Sayles who introduced the
film. While waiting in line to get in, we met Dee Rees, a director who
had recently worked with Wendell Pierce, the actor who plays “Bunk” on
HBO’s The Wire. We indicated how much we admired Mr. Pierce’s
acting in show. Then Dee says, “Well you’re about to meet ‘Bunk’ in
person” as he was just walking down the street. When Wendell saw Dee he
came over and chatted with us for a while. Yes, we got his autograph.
Only in New York!
I’d definitely recommend other
filmmakers try IFP. Present your best work and a good pitch. IFP has a
“works-in-progress” category for features that I would recommend if you
have something in production but need assistance with funding or
distribution.
Carolyn Projansky and Susan Barocas
Photo:
Susan Barocas and Carolyn
Projansky take a
break from schmoozing at the IFP Market.
We knew about IFP for several
years before applying with our film, Breaking the Rules, a
90-minute feature documentary that explores an important untold story
from South Africa – the story of the whites who opposed and fought
against apartheid as allies in the struggle for racial justice. We
already had attended other documentary markets and industry events with
this film, including MIP-TV, Real Screen, the World Congress of History
Producers, Sithengi (in South Africa) and, of course, Silverdocs. We
have found markets to be very helpful for their opportunities to
encounter key decision makers face to face, particularly in informal
social settings. IFP is
a prestigious market and very competitive, which makes acceptance to IFP
a valuable achievement in the quest for film financing. There’s no
other market that we’re familiar with in the United States that
pre-selects projects for inclusion. All others are open to whoever
chooses to pay for entry.
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We applied to the Works in
Progress section of what they call “Spotlight on Documentaries.” The
application process takes only a moderate amount of time, but it is very
precise, requiring you to have a tightly worded 25-word logline, 60-word
synopsis and other short descriptions for your film which, as we all
know, are the hardest descriptions to write.
There are numerous deadlines to meet
throughout the
process, and they start
to come up rather quickly once you're notified of
acceptance. These include submitting
a two-minute teaser/
trailer, final catalog copy, head
shots, copies of your work for the video library and a screening copy of
the work you're showing. In addition, there are printed materials that
are crucial to maximizing the experience.
The first video clip you send
them, a two minute teaser or ‘trailer” and the written catalog copy
(essentially your application text), informs the industry reps’
decisions on which filmmakers they’d like to meet with at the market.
You also need a longer video clip for screening in a theatre (ours was
12-minutes) and DVDs of the same video for buyers to screen in a library
screening room. In addition, IFP strongly recommends that you bring
press kits, postcards and other marketing materials, which we did. In
retrospect, our most valuable marketing component was the lobby card, a
postcard or similar sized, very visual “flyer.” We put them on tables
everywhere and handed them out to people we met along the way.
In the weeks leading up to IFP, we
found ourselves rather uncertain about “what works” at IFP and what
aspects of the process were most important to focus on. We spent many
days cutting and re-cutting our “work in progress”
video clip and did not regret the effort we invested. With the help
of Docs in Progress, we called a producer who had previously attended
IFP and she provided us with many helpful hints, such as, “Don’t worry
about how big an audience you have for your screening. The screening is
not that important.”
To create a press kit, we worked
with a graphic designer and also did some design work in-house to create
a two-sided, color one sheet and lobby card as part of a multi-page
press kit. In deciding what to print, we adapted the suggestions in the
IFP Filmmakers Guide to our project and budget. In one respect, we felt
we were a bit “ahead of the game” because we had already printed a
one-sheet for MIP-TV in April. We revised and adapted that for IFP.
The last two weeks leading up to the Market were particularly
grueling. Nearly every day we received new missives from IFP. Among
them was a notification that we were semi-finalists for a cash prize we
hadn’t heard about before, for socially-conscious documentary. The
notice asked us to submit a detailed educational outreach plan within a
few days and we spent a frenzied 48 hours pulling that together (we
didn’t win).
Ten days before IFP started (and
the day before Rosh Hashanah!) we received the most important email of
all -- our meeting list. This is THE list of buyers who had requested
meetings with us. We were initially disappointed by the number, seven
meetings. However, as we discovered at IFP, that number was rather
typical. Our calendar for the week also seemed unbalanced -- we had
been given four meetings the first day PLUS our screening! The other
three meetings were scattered over the remaining three days. IFP
doesn’t attempt to negotiate meeting times with buyers unless there is a
direct scheduling conflict.
At the same time, we were notified
that the industry buyers list was on the IFP website and were urged to
“make use of it,” although it wasn’t at all clear what that meant. We
did not know whether anyone who did not request a meeting with us would
reconsider if we contacted them. We came up with a list of 25 and we
prepared a pitch to fax them. We were unable to find fax numbers for
six of our target companies and there is no way to know who specifically
from the company will be attending.
The Filmmaker’s Guide we received
from IFP right after our initial acceptance was supposed to provide us
with a step-by-step roadmap to the process. It was reasonably helpful,
but we found numerous aspects that were definitely not at all clear to a
“first-timer.” We found ourselves either calling or emailing IFP staff
many times before the market to ask for clarifications. Before the
market started, when we had questions or needed guidance, the response
varied quite a bit from patient and helpful to giving off a sense that
the person on the other end of the phone (or email) was too busy to deal
with this even if it was stated as being their job. Understandably,
they seemed overworked and a bit stressed before the market.
The market was energizing and exhausting, exciting and a bit
exasperating. It was fairly easy to navigate, but there were two main
drawbacks that were related -- having to navigate between three
different sites, each a few New York City blocks away (but great for
getting exercise!) and the lack of opportunities to meet and mix with
industry people. Filmmakers were mainly "kept" in one building that
housed the Filmmakers’ Conference (discussion sessions), a filmmakers’
lounge and our mailboxes. The site for the industry meetings was a few
blocks away. IDs were checked and you were pretty much allowed entry to
that building only if you were on the list of meetings scheduled over
the next couple of hours with industry reps. Few industry people showed
up at the opening film and reception or in the daily filmmaker lounge
gatherings each evening. So there were lots of filmmakers talking to
other filmmakers – a wonderful and enriching experience but not the
purpose of our being at the market. In our experience, one of the
primary benefits to being at a film market is the opportunity to meet
industry reps in both formal and informal settings. At IFP, the informal
settings were all but absent.
Our screening was scheduled for
noon on the first full day of IFP. So we had very little time to invite
people to the screening who were not already planning to attend.
To boost our screening audience, we
did what we had time for – we spent Sunday afternoon during and after
the orientation session preparing and then stuffing large envelopes with
a one sheet and personal note to each our top picks. We gave the
envelopes to IFP staff to stuff into industry mailboxes because
filmmakers don't have access to those mailboxes, a real drawback from
our point of view. There is no way for us to know whether that
happened, but later in the week we met industry reps who had never even
opened their mailboxes. We do think the faxing and stuffing mailboxes
helped generate a bit more interest, but it's so hard to measure
because, as we all know, this a long-term effort with payoff often way
down the road.
If there were something we wish we
had done differently, we wish we had printed business cards with the
name of the film, rather than using our company business cards. We
would also consider producing some sort of promotional item, such as a
catchy button or T-shirt to help create a buzz. There were a few
filmmakers with these items and they were very noticeable. In our case,
Breaking the Rules would look great on a button and we probably
would have seen people wearing them. There were buttons that simply
said Unattached which was the name of another project and people
definitely picked them up and wore them. We would definitely recommend
that anyone attending IFP spend significant time and effort creating an
effective “lobby card” or handout that promoted the day and time of your
screening at Angelika. Being one of the first films shown, it was
difficult for us to promote the screening, but having a sticker on our
lobby card would have been helpful.
The screening itself is a
25-minute time slot which is meant to include (1) introducing yourselves
and your film, (2) showing a clip of any length and, (3) a Q&A. The
filmmaker can decide how much time to allot for each of those elements,
so if you prefer to screen a 20-minute clip and not have a Q&A, you are
free do so. But the time is strictly monitored. IFP’s screening staff,
in particular, was great. Our screening went smoothly and when there
was a glitch, they immediately offered a second screening
free. Attendance at our screening was sparse, but typical of others we
attended. It included several fellow filmmakers, reps from a couple of
large production companies, two film festivals and a distributor. In
the end, mostly filmmakers attend the in-theater screenings because
industry people can go to the video library or on-line to screen
projects on their own schedule. We befriended the video library staff
which resulted in our getting information as soon as it was available
and several times earlier than we would have otherwise.
It is also valuable, particularly
at an early stage in the making of a film, to see a clip “on the big
screen” in a theater and get feedback from an audience. As we all know
(and the strength of Docs in Progress is), feedback from an audience is
absolutely invaluable to help a filmmaker objectively evaluate technical
aspects as well as your story, characters, emotional draw of the film
and all those intangibles that you must have, in the end, to make a good
film.
We had some great meetings at IFP.
For example, we met with a key decision maker at PBS who was already
enthusiastic about our project before we sat down. She has written a
strong letter of support that we were able to include in a funding
proposal. Other good meetings included the Sundance Institute and a
large production/post production house in New York that provides in-kind
services (in return for some ownership of rights, presumably.) There
were several individuals who attended our screening and/or viewed our
DVD in the screening library that we will try to contact as follow-up.
Relative to other markets where we leave with many, many casually-met
contact names, after IFP there are relatively few. The difference is
that most contacts made at IFP are high quality because there is already
interest from the potential buyer. In the end, the meeting we had with
PBS was worth all the effort and may never have happened without our
attending IFP.
One of the best aspects of IFP is
that it is a vetted process -- your project is screened, evaluated and
chosen for participation. That adds very valuable credibility to the
work you're doing and puts the filmmaker in a different power dynamic
than at other markets. You're not begging for meetings, but rather you
are selected for meetings by industry reps who have seen your trailer
and/or read about your project in the catalog. Whatever the outcome,
it's a nice feeling, a confidence builder and a source of great feedback
to know that decision-makers chose to meet with you.
It is important for independent
filmmakers to remember that every film market is different and serves a
different function. Some people exclusively attend IFP every year and
no others. We feel that is not a smart approach because every
market/conference has something different to offer. Large markets are
different from small ones. Markets that are mainly conferences and
workshops are different from ones that primarily offer exhibitor booths
for doing business (e.g., MIP-TV). Some markets emphasize their
pitching forum (IDFA). Others focus on screening films. There are film
markets all over the world and they offer a wide variety of options for
the filmmaker. You should sample a few and see what you like. But rest
assured, all of them have great parties. Enjoy!
To see the full list of films which screened at this year’s IFP
Market, click
here. To attend next year, stay tuned to the
IFP Website. Submission deadlines are generally in late
spring/early summer.
July 2007
Appalachian Activism: Catherine Pancake
Catherine Pancake screened BLACK DIAMONDS:
MOUNTAINTOP REMOVAL AND THE BATTLE FOR COALFIELD JUSTICE at Docs in
Progress in July 2006. The film, about
the impact of surface coal extraction on
the environment and communities of Appalachian West Virginia, has become
a shining example of how a documentary can have an by focusing on
grassroots outreach. We talked to Pancake about her approach to the
film and particularly to its outreach.
No stranger to
the world of film, Pancake had established herself as a musician and
avant garde filmmaker in Baltimore, Maryland. BLACK DIAMONDS, however,
would be her first documentary. “Foolishly,
I felt that the documentary form would be as easy if not easier than
personal experimental work because the facts are obvious and the story
lines seemed more obvious,” recalls Pancake. “However, I quickly
learned that the art of making a documentary, especially a feature, went
way, way beyond anything I had attempted before. Crafting a compelling
and dramatic story from a slow-moving struggle that mostly involves a
lot of law suits, legislative action, waiting, monitoring mine sites,
and gathering evidence about environmental violations was extremely
hard.”
Pancake did not go it alone. She collaborated
with her sister Ann, a fiction
writer who was also passionate about the issue of mountaintop removal.
The fact that the two were natives of West Virginia made a difference in
being able to get access to the story and the characters. “We
had some immediate connections and the ability to
talk about the love of the mountains, the cultural value of the people,
and the price we were willing to pay with our time and energy to work on
the project,” says Pancake. “We were also very clear that one of our
goals upfront was to avoid any Appalachian stereotyping or presentation
of them that would in any way diminish their personal integrity.”
One of the keys to their approach was to involve
community activist groups early on in the process. “We
first contacted more visible Appalachian
groups such as Appalachian Voices and the Ohio Valley Environmental
Coalition that were already performing outreach to spread the word about
the issue. They were very responsive. These ‘pro’ activists then
referred us to the citizens in the community who were literally risking
jobs, safety, and reputations to fight the issue in their own small
towns.” Even participating in the film was a risk for some of them
notes Pancake. “In order to gain the trust of the local activists, we
had to demonstrate that we had a very serious interest in the issue and
that we understood the risks they were taking in allowing themselves to
be documented on camera with a position un-popular with the local coal
industry and unions.”
The film ultimately
took six years to complete, not uncommon in the world of independent
documentary. Pancake felt is was important to “make sure that have an
end in sight and that you conclude the piece at the right time. We
intended to end in
2004, but extended the film because a lot of other relevant things
happened in the movement in 2005 that we felt we had to include.”
While funding can be
one of the challenges for many independent documentaries like BLACK
DIAMONDS, Pancake kept herself focused. She feels it’s important to
“keep your fund-raising hat on as much as possible without being too
annoying. Try to keep materials ready as you do the work in progress.
Have your short cuts, trailers and other information on hand upfront. Funders
can get in a mood to provide money , but by the time you get them a cut
they may be on to other things. Just because you work on something for
a long time doesn't necessarily mean anyone will care.”
Keeping her own
motivation along the way came from getting feedback at different stages
of the project. “This is a very different psychological process from
presenting personal work that goes straight from one's mind to the
screen with a singular and subjective motivation.” Pancake’s sister Ann
and Elizabeth McGraw, a freelance editor who cared about the issue
“provided a ton of feedback and notes” for the first cut. The filmmaker
also showed the film to others slowly to get on-going feedback about
what they like and disliked. She held a focus group at The Creative
Alliance in Baltimore with about 20 people who had various degrees of
knowledge about the issue. Her post-production team at Mission Media
provided some polish to the film.
By the time Pancake
screened the work at Docs in Progress, the film was close to the fine
cut and just needed one last reality check. “Docs in Progress was
invaluable in providing concrete feedback on the piece. The feedback I
got went beyond a discussion of the subject matter and into the actual
structure of the piece in a real and valuable way. It can be extremely
hard to get this kind of feedback for free - and even if you try to
pay. I really wish I would have been more involved with Docs in
Progress programs before I started the piece as I would have approached
quite a few things differently and more effectively in terms of
networking and funding.”
Pancake also found
grounding in keeping her creative juices flowing through working on
other projects “so everything in your creative life isn't riding on one
project. I made other short pieces, did musical projects and other
collaborations to try to not have all my eggs emotionally in one
basket.” She also feels it is important to be inspired by the work of
other filmmakers. “Obviously Barbara Kopple was a filmmaker I studied a
lot on my own,” says Pancake about the documentarian who helped humanize
Appalachia with her groundbreaking 1976 film HARLAN COUNTY USA. But
Pancake does not limit herself to documentaries. “I watch a ton of
films constantly and I'm influenced by everyone from Werner Herzog (who
I have very conflicted feelings about) to Chan-wook Park to Jane Campion
to Serge Leone!! I also have a rotating list of experimental
film-makers I watch - Nancy Andrews, Suzan Pitt, Ana Hallin, Jenni
Olsen, etc.” In terms of documentaries, Pancake notes that she recently
saw MAXED OUT, James Scurlock’s incisive documentary about the credit
card industry and felt “it should be required viewing for all high
schools students.”
She has similar hopes for her own film and is
working hard on outreach. While many filmmakers may only aspire to
seeing their films broadcast or have a theatrical run, Pancake sees the
power of her documentary as something much broader – a tool which can be
used in activism. “My priority in the getting the film out was to try
to get it shown in the areas most impacted by the environmental harm.
Many Appalachian academics, activists, and others who follow the issue
had been waiting for the film to be available, so we had been keeping a
database of all the folks who desperately needed the film to help
demonstrate the effect of the practice on the citizens.” The advance
“buzz” about the film created a ready-market and screenings were booked
well in advance, especially in Appalachian communities in West Virginia,
Virginia, Kentucky, North Carolina, and Tennessee. The grassroots
approach helped Pancake succeed in getting funding for outreach from the
Paul Robeson Fund [Docs in Progress also
recently talked to the Fund’s Director of Grantmaking, Trinh Duong]
As a result, Pancake was able to provide free DVDs to activist groups so
they could distribute them to people in low income coal communities.
The film has also been used and promoted by national environmental
groups working to raise awareness of the human impact of coal.
Pancake sees this
national focus as key since she doesn’t want her film to be seen as
just a local interest story. “I think the film is but another message
and piece of evidence that helps people in West Virginia see how the
coal industry is not helping the state or its future. Because of the
state’s political system and its reliance on the coal industry for
campaign money, I think change will only come from a national push
forcing the state to stop.” The film has played at festivals,
universities, and conferences in places as far afield as Anchorage,
Alaska and New Orleans, Louisiana. The Rain Forest Action Network has
worked hard to arrange for screenings in San Francisco and other West
Coast cities. A 72-minute version of the film was also acquired by
Bullfrog Films, a leading U.S. educational distributor which specializes
in environmental topics. “We are continuing to push hard for screening
in the Northeast, particularly with the Ivy League schools to try to
reach those students and academics who are cultivating the people who
will more than likely be in positions of privilege and power making
decisions about energy production and usage in the US.” And Pancake
does not rule out the possibility of getting an international
distributor since she believes the topic can have a universal resonance,
especially in countries with strong environmental activist movements.
“I'm personally interested in provocation,
revealing social stress and conflict, the ability to bring an aesthetic
to the subject matter that takes it into a cinematic realm somehow.”
Pancake feels she has grown tremendously as a filmmaker through the
process of making the film. “I feel extremely proud to have completed
a distributed feature before I turned 40. It basically expanded my
knowledge on all levels, technically, creatively, relationships gained,
and a general better understand of the national documentary market.”
For Pancake, the accomplishments are measured by the impact the film has
on individuals. “I've gotten a few standing ovations which feels good,
but the best outcomes are when you inspire another artist or create some
sort of lasting change. A Maryland Institute College of Art student
wrote a grant to do a photography project on coal surface mine sites
after seeing my doc. He won the 4k grant and will have exhibitions in
Baltimore and Chicago. Students at a small college where I showed the
film restarted an environmental group to press the school on green
energy. These things are moments of success.”
BLACK DIAMONDS continues to be screened
at venues across the country, including an upcoming screening at West
Virginia University in Morgantown, WV on October 29. For more
information, visit the
film’s official website or to arrange a
screening or get a copy of the film, contact
Bullfrog Films. In the meantime, Pancake is
shooting a 35 mm short film based on comical haikus by Baltimore poet
Jai Brooks and is laying the groundwork for some other short narrative
pieces and possibly a larger documentary in Baltimore.
April 2007
CurrentTV
- Short
Films, Long Reach: Dean Hamer and Joe Wilson
In our first edition, we are highlighting the
work of Dean Hamer and Joe Wilson of
qWaves
Productions. Wilson presented in
Docs in Progress’ first Peer Pitch program in October 2005 with
HEARTLAND USA, a work-in-progress about the controversy surrounding
a same-sex marriage announcement appearing in the local paper of a small
rural town in Pennsylvania. Hamer presented his short
THE PREACHER AND THE POET about the challenges of being young,
black, and gay at the May 2006 Docs in Progress public workshop. The
film was a national finalist in the
Independent Lens Online Shorts Festival.
Like many independents, filmmaking is not a full-time
career for Wilson or Hamer. Wilson works for a foundation that supports
human rights work in the United States, Haiti, South Africa, Mexico and
Northern Ireland. Hamer is a scientist working on two socially charged
issues - HIV/AIDS and the biology of human sexuality - and an author of
popular science books including the controversial The God Gene,
which was featured on the cover of
Time Magazine. However, both have
always combined their passion for justice with their work and see
documentary filmmaking as an
Filmmakers Dean Hamer
and Joe Wilson.
extension of that. “For us, filmmaking
goes
hand in hand with social activism.” says Wilson, “The world
is full of important stories that need to be told to a broader audience
and we think that film is a wonderful way to accomplish that aim. That
was the incentive for us to form qWaves and start making short
documentaries.”
The two started out making shorts for several
practical reasons. “Neither of us had any prior experience making
films,” admits Hamer, “This made the idea of spending years on a feature
film pretty scary – like starting a novel without ever having written a
full paragraph.” But they also saw that the short form had another
important benefit -- outreach. According to Hamer, “The young audience
we want to reach is more likely to watch a three minute film on the
Internet than a 90 minute film in a theater.”
Instead of uploading their projects on YouTube
only to get lost in the morass of content, Hamer and Wilson have instead
focused many of their efforts on another mainstay of viewer-created
content –
Current TV. Rolling Stone Magazine recently called Current
TV “the best integration of television and the Internet to date.” While
Current TV may have benefited initially from the publicity of its
co-founder being Al Gore, it is the work of independent filmmakers like
Hamer and Wilson which are sustaining the network.
Wilson and Hamer were drawn to Current TV
because it would allow them to get their films out faster than waiting
for festivals, which Hamer says was especially important for a film like
THE PREACHER AND THE POET since it was drawing on the topical issue of
Reverend Willie Wilson’s controversial remarks about homosexuality and
youth. “Current TV is a terrific way to get your short works seen by a
broad audience, to obtain national television broadcast without having
to go through a network, and to interact with a community of documentary
filmmakers interested in social issues,” says Hamer.
They were also drawn to the fact that Current
TV offers multiformat platforms, since online films – which are usually
anywhere from one to ten minutes long – can be “greenlighted” by viewers
to be broadcast on Current TV’s television network. A licensing fee is
paid for any films broadcast on the network. The two have had eight
short forms selected for broadcast on topics ranging from the
lighthearted (bodyboard surfing) to the weighty (HIV prevention and
homophobia). “Although our aims are serious, our approach is playful,”
says Wilson, “We want to make people think, but also to laugh.”
Wilson submitted the first film he ever made,
OTROS AMORES to Current TV’s Videomaker Magazine Challenge on a
lark. It ended up winning an award. He was also a national
semi-finalist in Current TV’s 2006 Seeds of Tolerance competition for
WE BELONG, a short film he made as he and Hamer were shooting
HEARTLAND USA. “When we saw the mission of the Seeds of Tolerance
competition, we knew it was just the right match for the type of work we
do, which is to use film as a way to promote change in the community,”
says Wilson, “We had the perfect story - a gay teen who sought our help
to make a documentary about the discrimination and violence he had
suffered in his rural school.”
After a story consultation with Docs in
Progress, Wilson submitted WE BELONG into the competition where it went
through a three-stage judging process by staff, sponsors, and celebrity
judges, and eventually was selected from nearly 400 submissions to be
among the six finalists to be voted on by the viewing public. Once the
finalists were announced, Wilson and Hamer went to work on getting as
many people as possible to see and vote for the film. “Little did we
know that we were in for a long and anxious month of digging,
scratching, begging and scrounging for votes through every blog,
website, friend or foe we ever had, “ says Hamer, “It was occasionally
frustrating because the voting format made the competition a bit of a
popularity contest. But we learned a lot about film promotion and
marketing, which are essential skills for any documentary filmmaker.”
The film ultimately attracted about 10,000 views and over 3,000
greenlights. It won third place in the competition and was shown on the
big screen at a red carpet ceremony in Hollywood. Wilson received a
$10,000 award which he is going to use towards the cost of making
HEARTLAND USA. “More importantly,” he adds, “we garnered wide public
attention to the important issue of homophobia in the school system.”
As a result of the publicity, PFLAG (Parents and Friends of Lesbians
and Gays) groups around the country have begun using WE BELONG for
education and outreach. Additionally, film festivals are now requesting
screeners of the film. “It was something of a reversal of the usual
path to outreach, broadcasting first and then going the festival route”
notes Wilson, “but it’s certainly been seen by quite a few people.”
Hamer and Wilson both found their Docs in
Progress experiences essential to their growth as filmmakers. In just a
few short years, they feel they have improved beyond simply grasping the
technology of the camera and editing system to really focusing on
storytelling: to look for characters and how they change, to try to
document action over talking head interviews, and to show multiple sides
of an issue. “WE BELONG was our first attempt to actually tell a story
rather than simply paint a picture or portray a performance,” says Hamer,
“Sitting in on the Docs in Progress sessions were key to learning how to
do that.”
2007-2008, Docs In
Progress
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