By Guest Contributor Josh Glick, Mellon Postdoctoral Fellow at Yale University in Film Studies and American Studies

[caption id="attachment_3290" align="alignleft" width="110"] Op-Docs logo, New York Times Website[/caption]

The New York Times’ continual push into the realm of nonfiction video is strategic and highly innovative. For a paper that for 160+ years has made its name and reputation on the printed word, it's a new form of capturing events, expressing critical opinions, showcasing familiar journalistic personalities, and revisiting old stories. And while videos are currently placed outside the paywall so that users can access them even if they don’t have a subscription, they are a striking way to attract people to the website and  generate revenue through integrated advertisements.