OK, so we talked in Tip # 10 about not submitting at the final deadline.  Part of not waiting to submit late is about planning. Filmmakers are expected to spend a lot of time in planning their documentaries - from researching and planning what you want to film to how you are going to raise funds for it to your shooting schedule and shot list to logs and transcripts to your editing script or EDL to your added materials like music and archival. Often less time is planned for how the film is actually going to get out there. The plan often consists of "Get into Sundance. Get it into theaters. Sell it to a broadcaster. Move on to Next Film."  But even the minority of filmmakers who are lucky, talented, and savvy enough to actually follow through on this plan don't do so without a lot of research and planning.