Shelby Baldock grew up in Memphis, TN, and was raised to believe in three things: The transformative power of cinema, Bruce Hornsby, and where to find the best meat-and-three in town. After countless home movies and funk rock shows fueled a career with The GRAMMYs and the renowned band North Mississippi Allstars, Shelby gained over 15 years experience editing and directing across multiple genres, subjects, and formats - from documentary and narrative to virtual reality and music videos. His work has appeared in national television campaigns with Major League Baseball, EMMY-winning "The Messy Truth VR," feature documentary "Bombie," Bowery award-winning animated film "We Got a Problem with Groundwater," and WEBBY award honoree "Clash of Trades." Collaborators have included Gibson Guitars, Elijah Allan-Blitz, and the Special Olympics, with support by brands such as Huawei and National Geographic.